8 Little Known Ways To Grow Your Online Business

Promoting your website online can be frustrating if you are new to the practice. Marketing your business smartly, doesn’t mean you need an expensive marketer’s army but you sure do need to know how the technology affects, interacts and interfaces with your customers and helps you turn them into meaningful leads.
This is fondly called Growth Hacking!

 

Here are some lesser known tips and tools that do not get readily revealed or used. 8 Hacks, which could make all the difference.

 

 

Aesthetics + Information + Functionality:

The 3 ingredients you need to make yourself an online sensation is making your Website look simple yet beautiful. Visual is always the first impression. Back the visual appeal by having high quality content, aim at actually helping people with your high quality original content and the last part is make the technology robust and strong so that the users don’t get stuck anywhere.

 

Never Ignore Email Marketing

Reach out to the inbox of all your current and potential clients. Drip emails and newsletters with tools like MailchimpAweber , Wix Newsletters take the boring out of emails. Beautifully designed and scheduled newsletters work wonders. It’s a good way to update your audience about the new improvements and offers for them. These tools also help you track if your mails were opened, clicked or just deleted

 

Instagram and Hashtag

Even if you’re not a know-it-all tech entrepreneur, yet you want to extract out maximum benefit from Social Media. Don’t be present on each and every platform, make your mark wherever you are. If you’re an Ecommerce that would like to sell products. For example – You sell Fashion Apparels, use Instagram very actively, post pictures of your beautiful clothing range. #Hashtag the images you post. Follow back the people who follow you. Instagram is known to provide amazing number of early customers. I am sure it will help you.

 

Google Analytics and Webmaster Tools

So once you have a Google Analytics and Webmaster accounts set-up. Start using them, understand the insights that Google offers through these powerful tools and you will see what you are doing right and what can be improved. Decrease your page load time (Yes! even half a second matters) talk to your coding guy – keep the images, code structure, compression (use gzip) and caching in place. The faster your site loads, the better the conversion and better the search rankings. Use Tools like Pingdom for the analysis.

 

Ask Media to Help

Get in touch with journalists who write Blogs about products and companies in your space. Ask them as a favour to review your product. If your product is tangible give it to them for free and request for positive reviews. Try to get featured in respected media websites. This positively increases your recognition and also makes your target audience take you seriously.

 

Linkedin

Now you will be all like, “Oh we know Linkedin. Tell us something new” But I am asking you to use Linkedin better. If you’re into a B2B space. Make as many connections as possible, continuously send invites to people. Message people one-on-one, personalize your message and tell them about your offering. You will be surprised to see the traffic your connections will bring to your website. It helps you to reach out to thousands and your one post will be viewed by thousands of people. Instant Lead !!

 

Freelance Help

Do not waste your money on having full time employees, rather outsource majority of your work to freelancers. It not only saves you a fixed cost but also provides you flexibility of spending. You will be surprised by the increase in productivity Freelancers bring. But do remember do not spend a lot in hiring freelancers. To make sure that you hire expert freelancers, who deliver on time and also charge less. You can use a platform like Croogster

 

If Nothing Works !!

Business growth depends upon the strength of your USP – Unique Selling Proposition. What do you have that no one else has? In case you don’t have something so unique, don’t worry.

There is something called as ‘Starbust’ which means anything attractive that gets your attention, it could be a controversial news, a pretty face or a popular celebrity. If even that doesn’t work give free samples to your customers just try giving them for FREE.

If that doesn’t work either. You might want to try doing a trade-off with other sites to exchange links.

 

If all the above fail, still don’t lose confidence. You need to sit down, breathe and think about every step, look at your market and rethink about every step

 

 

 

 

7 May, 2016
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