News & Stories

8 Challenges that you face as a Freelance Writer and their Solutions

freelancer india

I’m a freelance writer. I have been at it for quite some time now and enjoy it very much. That being said, it doesn’t come without its challenges. If I had a dime for every time someone said it’s such an easy job, I’d have a bag full of change to bump them on the head with.

This article intends to enumerate the obstacles that one might find on the way to ‘writersville’. It will also endeavor to provide workable solutions to these hurdles.

Below mentioned are certain problems I’m sure a lot of writers face and they would relate to this. And if this could be of any help to my peers, especially the ones who are starting out to make a career in writing, extra brownie points for me.

1. Finding freelance work regularly

I am sure most writers go crazy scratching their heads at the beginning, with only question in mind, “Where do we find work and reliable clients?” And by clients, I mean the ones who offer quality work and on a regular basis.

Most people have no clue where to start off from. I know I didn’t. So I did what all aspiring freelancers do; I promoted my profile on social media and went around looking for freelance jobs among my friends and associates. I took the search to google and landed on sites like Freelancer and Upwork.

The Challenge: Fierce competition

There are thousands of freelancers from India, USA and Pakistan competing against you to get the same project.

Not only are the numbers against you, they are also doing it for a cheaper rate. You’ll have to short sell yourself.

The Solution: Visibility

Use competition as an opportunity. Offer unique services with more value.

Look for niches. Look for people/ organizations that need the service you are providing. Offer tailor made solutions to them. Let the results show you’re worth the extra dollar.

Start a blog. Write consistently. Aim for independence and increased visibility.

Put up a website with your services on it. Market the hell out of it.

Work on websites like Croogster that are less crowded. Crooging gives you a continuous flow of projects, so that you don’t have to go hunting every time.

Increase your offline visibility. Get a flyer designer pro to design a one pager or a creative banner for you and distribute it among friends to pin it up in their offices and colleges. You will be surprised with the response you get.

2. Stay away from Distractions

‘With freedom comes great responsibility.’

– Eleanor Roosevelt

A big part of being a freelancer is being driven and exercising self-restraint. It is easy to lose sight of ones objectives.

The Challenge: Maintaining Professionalism

As freelancers usually work remotely and without any supervision, it easy to get distracted.

‘Procrastination is the grave in which opportunity is buried.’ It is the difference between what you SHOULD be doing and what you ARE doing.

The Solution: Strong Work Ethics

Have a dedicated work zone, an office within your home or a workstation. Keep it free of distractions. A place where you can zone into work mode.

Use tools like headphones to channel oneself.

Avoid constantly peaking at social media or lusting through your Netflix playlist.

3. Managing your Time wisely

Time is money, especially so for freelancers. I cannot stress how important it is to be accountable with your time and using it judiciously.

The Challenge: Time Management and Deadlines

Most clients will expect you to complete said project within a stipulated time frame.

Having multiple projects means deadlines could coincide.

The Solution: Prioritization

You must set your priorities Think before you commit. Maintain timelines.

Rather than taking up a lot of small projects, it is advisable to take up one big project and dedicate your time and energy to it.

4. Keep your Productivity strictly high

It does not serve your purpose, if you spent the whole night working but all you really did was browse through 9GAG and put in 250 words.

The Challenge: Optimal Use of Time

Results are awarded and not efforts.

The number of hours put in must reflect on the output of work.

The Solution: Result Oriented Approach

Set achievable targets. Accomplish them without fail.

Monitor the time it takes for you to write. Try to beat the time next time around

Here’s a list of some really important productivity tools for freelancers

5. Writers go Blank sometimes

freelance writer

This is every writer’s worst nightmare. There are times when all you want to do is pig out on junk food and laze around.

The Challenge: A Creative Chokehold

No matter how hard you push yourself, you stare at a blank Microsoft Word document for hours.

You can’t decide upon topics, subject matter, tone of writing, etc.

The Solution:

Take a walk. Play some video games. Distract yourself.

READ. It’ll get those creative juices flowing. Reading will provide fuel to the fire. You must consume if you must produce.

Maintain a ritual like actors or athletes do. It could be anything; like reading a blog you follow or tuning into your favorite music.

Invest the non-creative time into creating a Video to stand out on freelance websites. You can hire a freelance videomaker to get it done in a jiffy or you can do it yourself, it hardly takes much skills.

6. Don’t let your Lifestyle take a toll on your Health

Writing means leading a sedentary lifestyle. Sitting in one place for extended periods of time has its pitfalls. It takes a toll on the physical well-being.

The Challenge: Not becoming a Couch Potato

The Solution:

Maintain a healthy diet. Easier said than done, eh?

Follow a schedule. Stick to timings. Get plentiful sleep.

Include at least an hour of physical activity/ sports in your routine.

7. Plan your Personal Finances

There are times when there’s too much month left at the end of your money. One can only eat Instant noodles for so long.

The Challenge: Uncertainty 

You may or may not have adequate projects at hand to cover all costs.

The Solution: Start Digging

Plan your finances. Find work accordingly.

Spread out projects over a couple of months to guarantee a continual source of income.

Have at least a few permanent clients. Repeat business is always good.

8. Don’t stick to your Comfort Zone

It is easy to find a sweet spot and get cozy whilst writing. It is a common condition amongst writers to get stuck in a rut, like a hamster on a treadmill.

The Challenge: Repetitive Writing

You have a good knowledge in a certain segment that you have been writing on, so you stick to it.

Sometimes researching on new subjects is a pain, so you stick to traditional knowledge.

The Solution: Explore new forms

Avoid repetitive writing. Don’t just stick to a certain area of blogging or reviewing.

Keep trying varied forms of writing. Explore your options.

Maintain versatility in your portfolio. It will help in having a bigger presence.

That sums up most of my experiences as a writer. Hope the information above turns out to be useful to you in some way. If you think I may have skipped over any points, please feel welcome to drop any opinions and suggestions/ feedback you might have.

5 November, 2016

Why your Marketing efforts are incomplete without a good Brand Identity


Think of Apple, Facebook, Google, McDonalds, Lamborghini, TATA, Amazon, other than the fact that they’re some of the biggest companies around, what do all of them have in common?

Unless you’ve been living under a rock, you’ll know that these are some of the most influential brands. Of course the products and services they provide are widely proclaimed but what’s more celebrated is the brand identity.

Let us discuss in detail the concept of Brand Identity in an effort to understand what it really means; its relevance for businesses and why is it so crucial to marketing efforts?


The origins of the word ‘BRAND’ are fascinating, considering its widespread modern day usage. The word “brand” is derived from “brandr” which is Old Norse for “to burn”.

It was the physical (not to forget brutal) act of using a hot iron or wooden tool to mark farmers’ cattle and livestock. This was the prevalent way of identification of ownership.



‘And remember, your brand is not what you say it is, it’s what THEY say it is.’

A company’s brand identity is the way it communicates with consumers, the way in which it would like the consumers to perceive the organization.

It can be looked upon as a way of self-expression but on an organizational level. Think of it like the emoticons (emojis) you use whilst texting, which serve the purpose of expressing some of your rather complex thoughts and emotions, better than words. One can term it as corporate identity.

What does BRAND IDENTITY constitute?

There’s a lot going on behind the outer frame of Brand Identity. It may seem unfair but people connect with what they see.

Brand Identity will be something that would represent your brand with people, and when people are looking at you, you might want to look glamorous and this little trick does wonders on human psychology. These are 2 types of components that will explain the message and the medium:

A] Tangible Components:
1. Name / Logo
2. Tone
3. Tagline
4. Typeface
5. Marketing / Advertising Apparatus

B] Intangible Components:
1. Ideology
2. Values
3. Relationship and Trust
4. Motives

What are its uses?

‘A brand is a person’s gut feeling about a product, service, or company.’
Brand identity can:

1. Distinguish you from the competition.

2. Improve Brand Awareness, Brand Loyalty and Trust.

3. Establish synergy throughout all communication methods.

4. Motivate your employers.

5. Reach out to potential consumers and convert them into buyers.

6. Give a boost to Brand Credibility.

7. It can form to an emotional bond with the audience.

It’s relevance to Marketing strategy.

‘Brand Identity is to Marketing; what a sail is to a ship.’

A Brand is a living representation of all that the organization stands for. It is far more than just a logo design or an entire effort of stationery design.

1. It lives and evolves, it is emotions and ideas, and it is what people associate with.

2. It is the process of forging an identity that is bound to resonate with people.

3. This identity reinforces an emotional connect, which provides an inherent advantage to your brand.

4. Numerous studies assert that even in a negative economy people pay more for brands that they identify with.

The objectives of the Sales and Marketing functions are to sell more and generate revenue. So how does Branding complement these functions?

Functions of Branding:

1. It is easier to sell if you have strong branding in place.

2. All the Marketing Apparatus comes from your Branding Strategy. The logo, tagline, advertising copies, brochures and pamphlets, stationery, cards, digital media, etc. are all a result of your Branding strategy. For example, having a creative logo will engage consumers.

3. Strong Branding = Identification of touch points where you can increase consumer trust and loyalty.

4. Synergy between these departments leads to well-organized and highly effective organisational functions.

What does Brand Image mean for you. How would you enhance it’s identity?

30 September, 2016

16 Proven Advantages & Benefits of Freelancing (Grand List)


Freelancing a simple concept of working for someone with no strings attached. This one isn’t only for the millennials, it goes out to all of those who are willing to take calculated leaps and break free from deep rooted notions of conventional and orthodox ways of working.

As the title provocatively suggests, that 9-5 isn’t the only way anymore. In fact, as more and more people turn towards ‘radical’ approaches in regards to one’s career, for want of a better work life, it only goes on to prove how unsatisfied we are with the way of things.

This blog is an effort to delve deeper into reasons as to why the 9-5 is falling out of flavor and why freelancing is gaining a remarkable momentum in recent times. Freelance work has gained a reputation of a greener pasture that is more rewarding and highly satisfying. So here are all the mouth-watering benefits of a freelance career you should know about:


1. Working for yourself provides the ultimate Motivation
Let’s face it, nobody likes being bossed around and be answerable to someone all the time just because they are buying your time with their money.

When you’re a freelancer, you’ve got no boss to answer to, but yourself. You start working for yourself and at the end of the day you feel good about it. The motivation that you derive from working for yourself is incomparable to any other and you start seeing yourself excel, all you have to do is be open to work and be disciplined & honest when you do it. Just simply deliver good quality at the right time, that’s the simple trick.


2. Constant Learning
Employees today, give a remarkable amount of importance to learning. A full time job tends to lock an individual into a specific profile that usually restricts the variety in their learning. For example – A social media marketer spends years doing the same work without being much exposed to content Marketing.

A freelancing career forces an individual to be on their own, this keeps them on their toes. To divert risk and to be able to find more Clients frequently, freelancers start learning a lot of skills that keep them up to date with the emerging market trends. Learning and executing new skills become a lifestyle and this beautifies the culture.


3. Holidays and Vacations whenever you Need
Isn’t this the absolute favorite? Freelancing is liberating. It allows you to embark on spontaneous vacations.

No need to over plan your leaves with compensatory offs, no need to desperately wait for weekends, no hurried holidays. Just plan your work and manage deadlines well. Just when you feel like taking a break, stop taking projects. It’s that simple.


4. Developing Valuable Connections
Sustaining a living depending on consistent flow of freelance jobs is only possible when you take efforts for doing ground work. Doing ground work requires freelancers to reach potential Clients through multiple channels, leading to a continuous process of creating and maintaining corporate relations with important people that have the capacity to provide career shooting opportunities. Such connections prove to be fruitful for freelancers in the long run.


5. Freedom to work from Anywhere
Not only can you head for unplanned vacations, you can take your work along with you. It doesn’t matter where you are, Himalayas or Hawaii, all you need is a good internet coverage.

An emerging kind of freelancers known as Digital Nomads, have started funding their travels from freelance projects. They like to travel around the world and work at the same time so they opt for remote jobs that can be done efficiently.


6. Not Influence but Merit based promotion
It is worth considering as to why people give their entire lives to an organization and never even reach close to the top levels. People dedicate their aspirations to their careers spanning over 3 decades and yet they fall short of making heads of their respective departments. It isn’t for lack of effort or smart work, let’s make that clear.

It is simply so, because, there is so much work politics involved. There’s a fight to climb the ladder and people don’t shy away from stepping on you to get where they want to be.  The questions is do you want to be a stepping stone? A rung in an endless ladder?

For freelancers, sky is the limit. So if you’re a designer designing a cartoon online for your Clients, you get paid for the kind of work that you do.  That is the beauty of meritocracy. You get what you deserve and what you work for and the better you work, more you’re promoted.


7. Work Life Balance and Social Life
Full time employees often complain of not being able to give enough time to their friends to maintain the social circle. It’s obviously difficult to pay attention to your family and enjoy a healthy work life balance, when your 9 to 5 actually turns into 9 to 8 and you travel home only to realize the day is over. It is important to not take your time for granted because you have limited amount of it.

Freelancers have this amazing advantage over full time employees, that they do not have scheduled daily restrictions. The flexibility gives them space to give equal importance to work and their social life.


8. Space to Materialize your Creativity
freelance-designerAn undeniable fact remains that you lose your creativity doing a monotonous full time work that revolves around a job description that requires 1-2 specific sets of skills. You get a thin margin to showcase your creativity as you’re stuck in repetitive work that moves ahead in the same pattern.

In a freelance career, a variety of Clients seek multiple services to accomplish a variety of projects. Such opportunities demand and harness creativity from freelancers, thus satisfying the purpose of their skills and learning.


9. Work whenever you want
A compulsion to travel your way to the office and complete the pre-defined hours, does not necessarily decide the productivity of an employee and freelance culture has proved this successfully. If your hobby and profession coincide, the 9-5 becomes irrelevant. You sit on the couch at your home and earn a fortune out of the available opportunities.

Most successful freelancers admit that they work on all days throughout the week and yet maintain a healthy balance between professional and personal lives.

And most work from home. Get into the zone when you’re working and create a dedicated space for yourself that is free if distractions. That’s the trick.


10. Branding Yourself
Creating your own identity is crucially important for a freelancer to be known as one. Unlike a full time job where employees spend their whole life behind a desk and the only way to gain some visibility is to impress the immediate heads, a freelance career is based on the ME brand.

Personal Branding becomes a necessity to keep the flow of projects smooth but in the long run its value sky rockets like a rich old bottle of wine. Investing in self-promotion leads to gaining visibility on search engines & social media making your work reachable to a huge number of audience.


11. No Monthly Wait to get Payments
We’ve all been through the dreaded month-end crisis, when there’s too much month left at the end of your money. Well no more.

Freelancers usually function on a project and deliverables basis. This ensures that you get paid as soon as your work is done. It provides a continuous cash flow, enabling you to manage your expenses better and lead a stress free life.


12. Learning Time Management
freelancingA full time employee generally manages their time and schedule just to avoid frowned eyebrows from their bosses, but when you are working on a freelance project, time is money quite literally. Maintaining happy Clients requires involved parties to respect each other’s time, so that deadlines are met swiftly. It is an important learning and a serious responsibility that inculcates discipline towards work.


13. Job Security lies in your Hands
On one hand where regular employees are constantly on their toes stressing about job security, so that they can continue receiving the monthly fixed payments in their bank accounts, a freelancer dictates the terms on the other hand.

A freelancer has the liberty to choose if they want to work on a particular project or not, sure it does require a lot of financial planning but it certainly pays off in terms of satisfaction.


14. Escape from Corporate Distractions
Honestly we are all tired of corporate gossip about bosses and colleagues and on some level you know it totally brings your productivity down. During your desk job, the time that you spend in flattering your boss, corporate meetings or e-mail communications, is a thick bunch of wasted time.

A freelancing career is straight forward, it’s not the easiest one but be assured that it will elevate your skills much faster than a corporate job will.


15. No Monotonous Work
A typical scenario at a workplace would look like an employee is designated to perform a certain role in a company and is expected to earn, learn and grow at that singular position which not only limits one’s learning but also confines the exposure to the available possibilities.

But a freelancer may opt for web programming, freelance writing, graphic design services and many other areas depending entirely on their skills and passion.


16. Earning some serious money by doing what you Love
Must we choose between our passion and profession? Is compromise the way?

There is a typical way of life that makes work sound as a struggle and eventually we blame it on adulthood. But it doesn’t have to be that way.

There is a middle ground though. A freelancer enjoys the liberty of following their heart and simultaneously fill their pockets by putting in dedicated efforts and sincere desire for what they like, that’s the exact marriage of one’s passions and profession.

Ever heard of writers enjoying their dream with creative writing? They get paid to do what they love. That’s pursuing your passions and putting bread, butter and some wine on the table (okay, lots of wine).


What would be your reason to become a freelance expert instead of going to a daily 9-5

30 September, 2016

5 Tips to get the best results out of a Freelancer

hire a freelancer

A lot of employers shy away from online outsourcing as they find the task daunting. Because they probably fail to understand how to make the system work for their convenience. This article aims at making things easy for every business professional and making the task of hiring freelancers online seem like a cake walk.

Employers stand to benefit as much, if not more, from such a phenomenon. More number of employers and businesses are now looking at an ‘on-demand’ workforce as being an integral part of the business and look forward to hire freelancers.

Questions like ‘whether to work with freelancers’ are but extinct and are replaced by the likes of ‘how best to work with freelancers’. Such is the intention of this article; to enumerate the ways in which one can get the most out of a freelancer. Here are 5 tips on how you can make the best of freelancers that are available to work online.


Before hiring a freelancer, it is the responsibility of the buyer to carry out some background research whilst shortlisting potential candidates for the task.

Most online service marketplaces and freelance websites maintain a robust rating system that evaluates profiles on various criteria.

The following parameters are good indicators of a freelancers’ potential :-


A higher rank means more experience and exposure under the belt. So always prefer the Sellers with higher Level, that being said doesn’t mean Sellers on lower Levels aren’t competitive enough. Levels only define a proven experience of freelancers.


Reviews from previous buyers are a sure shot sign of the freelancers’ skills. They indicate reliability, so make sure to meticulously go through the reviews.


Note how early and often a freelancer responds to queries and requests. Remember early bird gets the worm. It is a good yardstick with which to measure their enthusiasm towards work. A high response rate means the Seller is really quick in replying and probably won’t keep the buyer on hold for every query asked.


Time is money, especially in freelancing. Notice if they respect deadlines. Prompt deliveries are always preferred to delays. So a high Punctuality rating clearly means, that chances are high that you will receive your work done exactly on time or maybe before.


It is vital that a buyer be fully aware of their requirements and expectations.

It would be wise to invest certain time and effort into preparing a project brief to define the tasks, scopes and objectives of the undertaking and explain them.

This provides clarity to both parties and paves the way for a smooth collaborative experience.


Clear and effective two way communication is a prerequisite to any activity which involves two or more individuals.

It lays the foundation of the project and sets the tone and pace of the project.

Clarity is of the essence. It is also a two way street. The buyer must be sure of what they need and the seller in turn must be honest about deliveries.

For example – When hiring a web designer, it is necessary that the buyer understands all relevant details about the technology required to create a website or the scope of work needed.


A freelancer may not be a mind reader, but a buyer can always show the seller what’s there in their minds. A reference file or link does the trick to bridge this. It saves lots of potential modifications required for the project and saves time of both the parties ultimately leading to a good experience and a successful freelance experience.

For example – If as a buyer you need stationery design for your company from a designer. It would be wiser to supply some reference files to the seller rather than hoping the designers to come up with something as per your expectations.


It is imperative that any deadlines the buyer has to adhere to, be communicated to the freelancer.

Only after the approval and affirmation of the seller, must the task be considered as concluded on part of the buyer.

For example – When availing the services of a freelance writer for writing a blog or an article, mention the stipulated time of completion you have in mind. It will enable the writer to plan their work accordingly.


What would you do to get the best results from a freelancer?

10 September, 2016

Get anything done with Custom Orders and Requirements

online logo design

Last time we introduced you to Croogster as a platform to hire freelancers for Rs. 299

By now you must have gotten familiar with Croogster’s basic functions, how it is a valuable resource for availing online logo design, content writing and other digital outsourcing needs. Now let’s dig deeper into certain features that will really help you find professional services you are looking for, that we exclusively provide.

Custom Orders – Croogster is not just about Rs. 299


What are custom orders?

This feature tells you that Croogster is not just a Rs. 299 platform and the community has much more to offer for a more serious engagement with much higher quality and deeper scope of work.

Custom order, like the name suggests, is a feature that allows buyers to post across custom requirements for services that cannot be found as Croogs or if the services need personalization or other needs where the scope of work is simply high.

The function of this feature is to send your requirement among Croogster’s Community of freelancers. This immediately starts flooding your requirements with different proposals from various sellers, and the buyer can make up their mind and select the deal that sounds the best among all.


When should you make a Custom Order?

1. Bulk work that requires definite outsourcing

Example: Multiple articles that need to be completed as a set.

Such requirements cannot usually be completed at 299 because Articles need to be produced by content writers in quantities that demand more time and effort from a Seller. In such cases Custom Order will be highly suitable to receive a good package for freelance writing.

2. Services that cannot be found as Croogs

Example: You need a Transcription service from a recording that has voice in Italian accent.

There are chances that a Croog for Transcription from specifically Italian accent might not be available. So for your special need, why not have a special requirement posted and shout out to that freelancer who would be able to do it for you by posting a Requirement

3. Requirements in a certain niche or those that require multiple skill sets to be used simultaneously

Example:  Digital Marketing plan that requires SEO as well as Social Media

In such requirements as a Buyer you would want a reliable Seller who can handle SEO as a specialist, provide creatives as a graphic designer for social media marketing and thereby perform all the inter related tasks professionally instead of you having to break the tasks into two and delegating to different freelancers.

4. Requirements that require long term commitment and have an extended scope

Example: Handling Content for a Website or Blog on an ongoing basis.

Such needs require monthly contracts or a custom package with complete details of the plan of action that is to be achieved on a future date. These services can rarely be done at Rs. 299. So it is suggested to have a monthly deal or a package based Custom Order with freelancers.


How to make a Custom Order?

There are 2 ways to submit a custom order is:

1. Login to your Croogster account. Click on the Blue Button that says, “Post a Requirement”.  You will find this button located to the top left of your Screen or simply just follow this link

Scroll to the bottom of the page and type down your requirement which covers the Description of your requirements in detail, your Budget for the work and the Duration in which you need the delivery. Now select the most suitable category and click on “Submit”.

2. The other way is to click on any Croog related to your requirement.  You will now see a page which has Croogs details and descriptions.

Now simply click on, “Request Custom Order” button located under the “Buy” button. You will now see a dialogue box. Fill in your Message for Custom Order and click on Submit.


What are the steps to strike the best deal?

a) Compare the Price:
Step 1 is to compare the Proposals received by all the Sellers and select one that completely suits your need. Having the lowest price is not always a win-win. Sometimes a higher price might give a better quality, so choose wisely.

b) Delivery Duration:
Once you are comfortable with the price, you should now check their estimated time of delivery. The least time required should always be preferred. But if the duration sounds too less to make sense it’s possible that the Seller has a lack of understanding about the required work efforts, which is why it is suggested that you have a chat with the Seller and confirm from them before placing an order.

c) Seller Reviews and Levels:

Once you’re sorted and sure about the above two. Now is the time to check the kind of reviews the Seller has received for the past projects done by them. A Seller with maximum Stars is the most credible one. The most important is the Seller Level, higher the level, more seasoned and committed the Seller is towards delivering excellence.

d) Conversation and Order:
While doing your due diligence in the selection process it is suggested you have a Chat with the Sellers and it’s important that both parties have complete clarity about the association they are entering into. Once everything seems clear and fair place an Order.

What would you get done that’s completely customized for your needs?

6 September, 2016

The Ultimate Guide to Getting Maximum Orders on Croogster

making money on croogster

How to sell more is the question!

When starting out as a freelancer, a lot of service providers are actually oblivious about the actionable tips that actually work for you, to get more and more orders consistently. Below we discuss some steps that will allow you to cut through the noise and make yourself visible to buyers. These have been tried and tested, by ranking sellers and there are a lot of guides out there that charge for such actionable insights.

1. Your Profile should make you look like an Expert:
Having an attractive and visually appealing profile is one of the basic tricks of the trade. As transactions take place between unknown parties, it generates trust and confidence in the buyer. First impression is the last impression, remember?

So let’s get started by first going to your Profile and begin filling in profile information

Describe yourself a little. Talk about your work, your thoughts and beliefs. Look like a beautiful person that you are.

Having a cool profile picture, makes things visually appealing and increases the possibility to turn leads into buyers. Something formal will showcase professionalism and remember to make yourself look like an expert. And smile please!

Now is the time you start putting in your payment information, this will help you withdraw your earnings from Croogster. It’s important that you recheck the details because you wouldn’t want to risk your payment by putting in wrong details.

2. Posting Croogs in a way that will bring Orders:
Just having a great looking profile is not the end of it, you need to back up your profile with exciting Croogs.

1. Post Croogs for only those skills that you really possess and you’re an expert at.
2. Post those Croogs that people actually need and will be willing to pay for.

We will start by explaining you how to post a croog that will sell

First comes your Title, put in a little research for your title. Relevance to the Croog is important and make it sound appealing.

Select the relevant category and subcategory from the list to have your Croog approved sooner and avoid any confusions.

Create well-defined description with accurate specifications and deliverables. Describe your due process in-depth for completing the Croog. Include all accurate details about scope of work.

Your instructions to buyer should tell the buyer, the information the buyers need to provide you once they make the purchase so that you can start the work. You can also include other instructions. Remember: These instructions are visible to Buyers for viewing only after they have placed an order.

Tag each of your Croog with as many relevant keywords as possible. This helps buyers to find and locate your Croogs easily and in turn you get more visibility.

Enter the maximum number of days you will require to deliver the Croog successfully. Delivering before the promised period creates a good impression and improves your Punctuality score.

Upload beautiful looking images that will attract buyers. Suggested dimension is 640×480 px. The pictures feature is your portfolio that should contain your work Samples and should help you convert the leads into actual buyers

3. Upload multiple Croogs
Upload multiple Croogs instead of cramming different tasks into one. Post different services that you know under relevant Categories and Subcategories. It may look like a daunting but it’s really not, besides it significantly increases your visibility.

Example – If you are a writer and you can do different things in writing like Creative Writing, Copywriting or Legal Writing make sure you upload 3 different Croogs for each ability under relevant Categories so that you get filtered orders for specific purposes and you also increase your chances of getting conversion.

4. Add a Video to your Croog
Most people don’t and that gives you an edge. Clear video + crisp audio + concise script = Success. If you think that isn’t your cup of tea, hire an online video editor off the site itself to make one for you.

A video is an amazing method to show off your skills as a Seller. Whenever you upload a video to your Croog, it increases your conversion chances massively.

A good quality video creates a sense of belief about the expertise of a Seller. Make the video simple and fun to view and exhibit your association with Croogster in the video, this will build trust among the buyers.

5. Using Add Ons cleverly:
It’s important that Sellers know how they can use Add Ons cleverly.

Add Ons allow Sellers to earn more and quote higher prices for additional and related services. Sellers should target specific functions that provide added value for the buyer. Add Ons help Sellers to quantify their services.

Example – If a Seller posts a Croog about Explainer Video which says, “I will create an Explainer Video of 60 seconds”. He would like to have Add Ons like:

I will deliver your video in 1080p HD (+ $ 20)
I will write the script for your video (+ $25)
I will deliver the Video in just 24 hours (+ $20)
I will also provide the British voice over for the video (+ $25)
I will provide 3 modifications if required (+ $15)

6. Get your first Sale:

From my experience, I think this one is the most important. Once you have your Profile and Croogs ready to showcase. Your priority should be to get the first order as soon as possible and make sure you get a 5 Star rating for it from the buyer.

The objective of this is to get your first positive review.

Buyers tend to usually place orders with Sellers who are already reviewed instead of trying a completely amateur and fresh Seller. So consider promoting your Croog aggressively to find your first order and you will have an easier journey ahead.

7. Request buyers to rate with 5 Stars for a job well done:
If you’re confident about a Croog well delivered, don’t shy away from requesting a buyer to leave 5 stars for your service.

It always helps flaunt more credibility so get more reviews and make your profile look star studded.

Croogster maintains 3 review parameters for every Seller. These parameters helps buyers decide if they would want to place an Order with a Seller or not.

These Parameters are:
a) Response: This rating parameter tells a buyer how frequently a Seller responds to their messages, the clarity and fluency of language of a Seller and politeness in terms of customer service.
b) Quality: The most important parameter is maintaining the quality of your service, try to deliver better quality, sometimes even better than what you promised, if this is done consistently it considerably increases the orders for any Seller.
c) Punctuality: Delivering the orders on time always leaves and ever lasting impression on the buyers and you’re automatically promoted much more amongst the buyers according to the algorithms. So always deliver on time or before it if possible.

8. Offer bonus service as an incentive to receive 5 Stars:
It’s a wise idea to offer bonus service to Buyers to receive 5 Stars. It not only improves your profile statistics and recommendations but also brings a solid customer retention.

Example – If a Seller sold a resume design to a buyer, on the delivery completion of the order, the seller should request 5 Stars from the buyer in exchange of a certain additional free service given as a bonus or an incentive, which could be the source file of the design in this case.

This strategy works as a lure to receive 5 Stars from the Buyer.

9. Be Online. Reply in a flash:
It’s no secret that staying Online promotes your profile in the Buyer feed and makes you stand out.

Also, there’s a filter feature that helps buyers to look only for those Sellers who are online, this increases the chances for sellers frequently online to get more orders than Sellers who are not.

So be present. Constantly check for visitors and messages, respond swiftly and you will lose no business that comes your way.

10. Promote your Croogs on Social Media:
Following the above suggestions will definitely increase your chances of getting orders, but to have an edge over other Sellers it’s always smarter to promote your Croogs on Social Media platforms like:


To grab quick eye balls from your existing clients and friends. Plan a social media marketing strategy. This always helps kick start the sales journey for many Sellers.

11. Post really unique Croogs:
It’s no secret that Sellers should upload Croogs that people really require desperately but hardly seem to find it.

Such unique Croogs not only invite a lot of views, they also help get frequent Sales from buyers across the globe.

Unique Croogs also have a property of easily going viral if the nature of service is interesting.

12. Send proposals to Buyer requirements:
Active Sellers will find requirements posted by Buyers to get proposals from Sellers.

It’s the easiest way to fish for orders by quickly sending Buyers custom offers that are competitive and convincing enough to get the Buyers accept the accept the offer and place an order for the same.

13. Post Croogs especially crafted for Croogster:
It’s a good idea to customize your Croogs specifically for Croogster. It reflects a close association with the platform and send a positive message to the buyers

Example – If you’re a logo designer, post a Croog with an image of Croogster’s logo redesigned. If you’re a video editor and create Explainer Videos, post a Croog with an Explainer Video about Croogster done by yourself.

Doing this gives buyers more assurance and a ready first hand sample of your work quality.

14. Offer money back guarantee:
When you offer money back guarantee in case of dissatisfaction with the service received, it builds confidence among buyers and gives them a sense of security for placing order.

This hack never gets old and is still one of the favourites to boast your confidence about your work.

15. Provide excellent customer service:
Consider your Croogster seller account as your online business space and take crooging sincerely.

Buyers should be the priority of every successful to be successful as a Seller and maximize on your earnings.

This not only builds a long term engagement with a buyer but also gets word of mouth publicity among the buyers.

16. Follow the rules:
Croogster has few rules but they are supposed to be followed strictly.

Do not share your personal contact details (except your Name) like phone numbers, e-mail addresses, Skype/IM usernames or any website link that reveals your identity with any user whatsoever.

Communicating with any user outside Croogster may lead to account termination or Level demotion.

Following this rule increases your trust and you automatically get to higher levels. If you work consistently without violating rules and delivering excellent services you may also be promoted to the top Level, which then floods your account with Orders.

17. Prevent Automatic Cancellations:
The more automatic cancellations you receive on your Orders, the more negative rating you get which prevents you from getting promoted to higher Levels or in many cases causes demotion of your Level.

If the cancellations get too frequent you will be prevented from getting orders, as timely delivery is a top priority.

18. Offer incentives on Repeat Purchase:
It is recommended that Sellers provide incentives to buyers on repeat purchases.

This strategy works like a charm if you would like to have a buyer buy again and again from you and not choose another Seller over you.

Example – A Seller with Croog, “I will write a fashion Article of 300 words”

When the seller has delivered the above Croog they should make an offer to the buyer that on their next purchase the Seller would provide articles with 350 words instead of 300 words as an incentive for repeat purchase.

This should provide you enough help to be the Popeye the Seller man !

20 July, 2016

Croogster 101 – Hire a professional Freelancer at just Rs. 299

hire a freelancer

Croogster 101 – Hire a professional Freelancer at just Rs. 299

There’s a chance you’ve heard the term ‘Croog’ being used, if you are familiar with the start-up ecosystem. If you haven’t, you’re in luck, read on.

‘Croog’ is a term used to describe any service listed by a freelance professional on Croogster. An individual or organization can purchase these services from professionals offering them, which therefore makes it a marketplace for hiring experts.

Thus being able to offer your skills and talents online, to create opportunities for a stable source of income, is known as ‘Crooging’. All people who involve utilize, provide and partake in said activity are ‘Croogsters’.

Out of the innumerable freelance websites out there, Croogster stands out from the bunch, for a number of reasons. The sheer number of websites that host freelancers is overwhelming.

Each of them has a multitude of professionals selling the same service making them monotonous.

It is a tiresome and tedious task to sort out the talented ones from the crowd.

With suspicious reviews and recommendations becoming standard practice to boost ones visibility and ratings, one cannot feel entirely comfortable. These factors contribute to drive traffic away from these sites.

This is where Croogster rises to the occasion. It is gaining popularity owing to its fresh approach towards freelancing.

What makes ‘Croogster’ different?


1. The blessing of 299:
Out of all plus points, foremost is the policy of fixed pricing. Croogster’s unique selling proposition is its obvious cost benefit. You can hire someone for video editing, a professional for web design, experts for social media marketing, specialists for online graphic design services or a personalized gift maker, to have support of an expert at an unbelievably reasonable Rs. 299

Let’s put that in perspective, a movie ticket on a weekend costs more than that, and we’re not even factoring in the popcorn.


2. Only hand-picked freelancers:
The most important aspect in its list of pros is the fact that, Croogster has only hand-picked freelancers who are personally curated and go through a strict quality check before being allowed to offer their services on the site. This ensures a certain standard of quality that is lacking from most freelancing websites.


3. Full access to all the experts:
Croogster having a familiar e-commerce interface, allows complete browsing access to all the available talent on the platform without having to pay extra for more visibility or to have access to top talents unlike the practices of major freelance giants.


4. No more waiting for Bids:
The platform’s service-as-a-product approach simplifies the process of hiring and allows freelancers to package their offerings and exhibit them as products. This considerably reduces the waiting time of buyers for hiring as they can have a one-click-checkout for ready to start services instead of waiting for bids to arrive and then negotiate a project eventually wasting the time.


5. Variety of services:
With over 50 plus different types of services in varied categories, the list of tasks that can be accomplished on the website is exhausting. It is, quite literally a one stop shop for all your outsourcing needs with freelancers working on a per project basis instead of taking up projects on a per-hour-basis which causes a lot of individuals to hesitate. There are even services like homework help. How about that?


6. Guarantee for Orders:
Once you are selected to start selling your services on Croogster as a freelancer, you are given a guarantee to receive orders and projects from clients. This gives freelancers a reliable stage to look out for projects and makes it a platform to find work consistently on a long term basis. This is the best feature as it saves the Sellers a lot of time that is wasted in job hunting.


7. Payment security:
The payments are completely secured and work on an escrow principle which means buyers payment are safe with Croogster until they receive their delivery as promised, this inspires confidence in sellers as well as buyers. Payment security is a priority to help Sellers out in getting paid for the hard work they put in. It offers ease of access and makes the whole experience of hiring a freelancer satisfying. 


What kind of freelancer would you need to grow your Business?

5 July, 2016

8 Little Known Ways You Can Use To Grow Your Online Business

freelance websites

Promoting your website online can be frustrating if you are new to the practice. Marketing your business smartly, doesn’t mean you need an expensive marketer’s army but you sure do need to know how the technology affects, interacts and interfaces with your customers and helps you turn them into meaningful leads. This is fondly called Growth Hacking!

Here are some lesser known tips and tools that do not get readily revealed or used. 8 Hacks, which could make all the difference.


1. Aesthetics + Information + Functionality:

The 3 ingredients you need to make yourself an online sensation is making your Website look simple yet beautiful. Visual is always the first impression. Back the visual appeal by having high quality content, aim at actually helping people with your high quality original content and the last part is make the technology robust and strong so that the users don’t get stuck anywhere.


2. Never Ignore Email Marketing

Reach out to the inbox of all your current and potential clients. Drip emails and newsletters with tools like MailchimpAweber , Wix Newsletters take the boring out of emails. Beautifully designed and scheduled newsletters work wonders. It’s a good way to update your audience about the new improvements and offers for them. These tools also help you track if your mails were opened, clicked or just deleted


3. Instagram and Hashtag

Even if you’re not a know-it-all tech entrepreneur, yet you want to extract out maximum benefit from Social Media. Don’t be present on each and every platform, make your mark wherever you are. If you’re an Ecommerce that would like to sell products. For example – You sell Fashion Apparels, use Instagram very actively, post pictures of your beautiful clothing range. #Hashtag the images you post. Follow back the people who follow you. Instagram is known to provide amazing number of early customers. I am sure it will help you.


4. Google Analytics and Webmaster Tools

So once you have a Google Analytics and Webmaster accounts set-up. Start using them, understand the insights that Google offers through these powerful tools and you will see what you are doing right and what can be improved. Decrease your page load time (Yes! even half a second matters) talk to your coding guy – keep the images, code structure, compression (use gzip) and caching in place. The faster your site loads, the better the conversion and better the search rankings. Use Tools like Pingdom for the analysis.


5. Ask Media to Help

Get in touch with journalists who write Blogs about products and companies in your space. Ask them as a favour to review your product. If your product is tangible give it to them for free and request for positive reviews. Try to get featured in respected media websites. This positively increases your recognition and also makes your target audience take you seriously.


6. Linkedin

Now you will be all like, “Oh we know Linkedin. Tell us something new” But I am asking you to use Linkedin better. If you’re into a B2B space. Make as many connections as possible, continuously send invites to people. Message people one-on-one, personalize your message and tell them about your offering. You will be surprised to see the traffic your connections will bring to your website. It helps you to reach out to thousands and your one post will be viewed by thousands of people. Instant Lead !!


7. Freelance Help

Do not waste your money on having full time employees, rather outsource majority of your work to freelancers. It not only saves you a fixed cost but also provides you flexibility of spending. You will be surprised by the increase in productivity Freelancers bring. But do remember do not spend a lot in hiring freelancers. To make sure that you hire expert freelancers, who deliver on time and also charge less. You can use freelance websites to get this done


8. If Nothing Works !!

Business growth depends upon the strength of your USP – Unique Selling Proposition. What do you have that no one else has? In case you don’t have something so unique, don’t worry. There is something called as ‘Starbust’ which means anything attractive that gets your attention, it could be a controversial news, a pretty face or a popular celebrity. If even that doesn’t work give free samples to your customers just try giving them for FREE. If that doesn’t work either. You might want to try doing a trade-off with other sites to exchange links.


If all the above fail, still don’t lose confidence. You need to sit down, breathe and think about every step, look at your market and rethink about every step





6 May, 2016