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Startups that made it big by Outsourcing

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Why outsourcing is the new in-housing.

The experienced ones claim that one of the biggest mistakes made by new age entrepreneurs is, “trying to do everything by themselves”. The following article just briefly gives you some pointed insight about Growth Hacking if you avoid just this one mistake.

In an intensely competitive market, start-ups are fighting the odds each day to survive and stay afloat. Start-ups have to come up with innovative products or services, that have the potential to disrupt the current way of things, whilst working on shoestring budgets and limited resources. How must one then conjure, quality products or services without compromising on quality and yet making fiscal sense?

Add to this the rising costs of infrastructure, raw materials, manpower, energy, logistics and a race against the clock to hit the markets before rivals do and it seems like a herculean task.

Yet we see innumerable companies making it big on a daily basis. Curious much?

This is where outsourcing comes into the, oft cluttered, picture.


What is Outsourcing?

Outsourcing is de-cluttering, the logical solution to most issues faced by modern-day companies.
It is the process of handing over certain business functions to other vendors who are professionals in respective fields, on freelancing sites like Croogster, Upwork, Fiverr, Elance, Freelancer, etc. Online service marketplaces like these have become an indispensable means to an end for start-ups and for people looking for freelance online jobs.



1. The obvious cost advantage. Duh!
A ton of money is saved when the required job gets done at a lower cost while maintaining efficiency.

2. When you hire a freelance professional for tasks like article writing, creative logo design, photo editing online, video editing, etc. you free up your resources, which allows you to redeploy manpower and concentrate on core competencies of your business.

3.  It goes without saying that when you outsource functions like digital marketing, SEO, content writing, etc. it negates the need for additional office space, resources and energy that goes in maintaining manpower.

4. By using reliable and trustworthy online service marketplaces like the need for an excruciatingly lengthy hiring and recruitment process can be done away with.

5. There is a time zone advantage as well when offshore outsourcing is involved.


Here’s a short list of some successful Indian startups that built their businesses with outsourcing:

1. MyNoticePeriod outsourced all of their business operations like hiring, registration, patenting, freelance programming, etc. to Indian companies and thereby saved time and effort.

2. Pretty Secrets sells most of its products and wares on Indian sites thereby strengthening the symbiotics between the Indian entrepreneurial ecosystems.

3. Appointy uses the services of a Ukraine based startup, SupportYourApp to outsource customer support and business research

4. Whatfix uses the expertise of Freshdesk, a customer management software developer.

5. Zivame, the online lingerie giant used the services of Bangalore based telephony provider Exotel for setting up a virtual call centre. They also used Ecom Express as their third-party logistics provider.


The list goes on and on for various successful and potential startups who continuously look to get quality work done from experts and thereby growth hack their way out of the whole process and this is exactly what you could take as a lesson from the above examples

12 July, 2016

I Spent $20 on Croogster Every Week for 3 Months (And Here’s What Happened)

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I Spent $20 on Croogster Every Week for 3 Months (And Here’s What Happened)

I had a business idea. It all starts with an idea. Initially it was just a passing thought. A casual statement made during one of many conversations I had with my peers during our evening sojourns to the nearby cafe that was famed for its caffeinated concoctions. We had just graduated. I was young, ambitious and hopes were high. A business plan was formulated. It was time for execution. Instead of hiring a team and burning through our seed money, I decided to play smarter and outsource our freelance jobs online from experts. That’s when I discovered Croogster, a services marketplace that let us hire freelancers to work for us remotely, for a measly $5 per task. It stood out among other freelancing sites

Month I

I started off by hiring two developers and a freelance graphic designer to work on our website. They were given a brief outline of my expectations from the website. Tasks would be broken down and were completed over the course of a week. The service was prompt. Pricing was most reasonable. Within a month, a website was ready. It was functional, responsive across multiple devices, had an integrated e-commerce platform and was aesthetically appealing.

Month II

My confidence in Croogster grew. I decided to hire a content writer for writing jobs who, over the course of a month, would provide high quality, well researched articles and blogs as well as product descriptions. My intention was to make the website interesting for visitors. Not only was the content engaging, it helped highlight the value proposition that the products held. Positive feedback started pouring in. The blog was steadily building a readership base.

Month III

Now that I was comfortable with Croogster handling a major chunk of the business, I engaged Croogsters who could handle digital marketing services. A social media expert handled the Facebook, Twitter, Instagram and LinkedIn accounts. Regular activity online ensured that our presence was growing in the social sphere. I also availed the services of a freelancer who managed SEO for us. It improved the flow of traffic to the website. We started showing up on search engines and getting hits.

At the end of three months, I started getting results. The website operations were smooth, with no downtime. Traffic to the website was on an upward trajectory, which started translating into sales. The business started generating revenue. I spent virtually no time on hiring and managing human resources. Without a dedicated office space and without a team of full time employees I was able to create a business from the ground up. And I never spent more than $20 a week.

12 May, 2016